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UA INNOVATION
UA INNOVATION
The Gear That Changed the Game
HEATGEAR®
It’s the light, tight, sweat-wicking layer you put on under your uniform and instantly feel more than just cooler—you actually feel more powerful. Like you can do anything.
COLDGEAR®
With Coldgear® there’s never an off-season-even in the depths of Winter up in the northern states. You feel more comfortable, more focused, and ready for the playoffs.
Top Footwear Tech
HOVR™
Most cushioning is either softer or springier—UA HOVR™ is the best of both worlds. As you hit the ground, it returns energy into your stride to propel you forward.
FLOW
Because it’s ultra-durable as well as soft, UA Flow cushioning doesn’t need a rubber outsole. It’s lighter, grips surfaces better, and makes you faster.
Innovations For Any Weather
ISO-CHILL
By using flat yarn to disperse body heat and titanium dioxide to absorb UV energy, this fabric doesn’t just keep you cooler, but actually feels cool to the touch.
STORM
It’s nearly weightless, invisible, and super-breathable—you won’t even know it’s there. But when the sky breaks and rain start coming, you stay dry.